Up2Us is proud to announce a partnership with the Miami HEAT and the Miami HEAT Charitable Fund to launch Operation Coach, a workforce assistance and coaching initiative for post 9/11 returning military veterans, preparing them for a career in sports and youth development through our Coach Across America program. During half time of Tuesday’s Game 1 of the Eastern Conference Semifinals, the Miami HEAT Charitable Fund presented Up2Us with a $100,000 donation as the result of the team’s annual fundraising efforts.   This contribution will provide veterans with the opportunity to gain employment as coach-mentors and continue to serve as every day heroes to thousands of youth in Miami.

“Veterans often cite ‘physical activity’ and ‘becoming a coach’ as key motivators to their reentry to the workforce,” said Paul Caccamo, founder and president of Up2Us.

The Miami HEAT has a tradition of honoring the brave men and women of the United States Armed Forces and we are extremely excited to continue this partnership.